Joel Glassman

Producer/General Manager/Executive Producer

Joel Glassman is a Broadway producer and general manager with more than ten years of commercial theater experience.

He was on the producing teams of the Broadway revival of The Wiz, which will go on its 3rd national tour next year, and most recently, The Last Five Years, starring Nick Jonas and Adrienne Warren.

Broadway management credits include Anastasia, Slava’s Snowshow, Hangmen, American Buffalo (starring Laurence Fishburne, Sam Rockwell and Darren Criss), Ohio State Murders (starring Audra McDonald) and Parade (starring Ben Platt).

Off-Broadway management credits include Romy & Michele: The Musical, Is There Still Sex in the City? (starring Candace Bushnell), Mischief Theater’s Mind Mangler and Stalker.

MFA in Theatre Management and Producing from Columbia University and an MA (Honours) in International Relations from the University of St. Andrews .

General Management and

Executive Producer Services

  • Joel offers GM services that range from full scale Off-Broadway productions to one day workshops (including 29 Hr Readings, multi-week work sessions and showcase presentations). He specializes in long term strategies that help producers understand how to make each dollar work harder for the production.

    Every time a show goes through a production period it is the same as opening a business. Joel has now opened more than 10 businesses.

    Joel believes in a budget-driven creative process, where decisions about how and at what scale to produce a show guide the way it is ultimately brought to life.

  • There are many ways shows can move through development before a full production- it is important for creative teams and producers to have the same goal when looking to spend money on development. Joel can help teams strategize to understand the best path to obtain their goals both creatively and as a business.

    Along with managing and creative a development pathway as a General Manager or Executive Producer Joel can help shows on any of the following aspects of producing:

    • Preliminary budgets with line-by-line explanations of costs

    • Guidance on lowering capitalization costs and understanding balance-sheet considerations

    • Collaboration with the creative team to assess efficiencies and streamline technical/crew needs for New York

    • Recoupment strategies

    • Brand strategy and marketplace positioning

    • Introductions to theater owners and insight into current industry conversations

    • Guidance on Author, Designer, and Actor Negotiations

    • Recommendations for putting together the right team for your show and when is the right time to spend the money to hire someone- this can range from management to creative.

  • Investing in theater can be overwhelming, with a range of considerations that extend far beyond a production’s creative appeal. Joel provides investors with critical guidance through tailored investment approaches while clearly outlining both short- and long-term risk. From setting expectations around front money deals and regional enhancements to evaluating opportunities in national tours, he ensures investors understands how cash moves for commercial theater productions and perhaps most importantly helps demystify hard-to-read recoupment charts. In an industry where nuances make up large sums of immediate and future cash, Joel can provide informed guidance that empowers investors to make confident, disciplined decisions.